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UA-92639477-1 SEO & Adwords - UniwebPro

SEO & Adwords

Adwords and SEO are the main components of Search Engine Marketing (SEM) and are among your most valuable tools when running digital marketing campaigns. They have differences and similarities and there are situations that you should use them together or separately depending on your business and marketing goals.

Adwords vs SEO


Adwords ads appear on the top and right of Google Search. Adwords traffic is a paid service and is the best and most effective way to make your website visible on the internet and to boost traffic to your website. Many new businesses uses Adwords to create awareness on the web and accelerate your website growth.


SEO stands for Search Engine Optimization and is a long term tool to make your business visible through various search engines. SEO is free and with the right setup it can bring your website to the top of organic listings. The road to success using SEO can be a bit bumpy, but the end result is worth the hard work.


If you want your website to shine, you’ll want to utilize both AdWords and SEO strategies. Adwords and SEO are not competitors but they are two powerful tools available in your digital marketing arsenal. You can use adwords when you want traffic fast but you need SEO for long term and sustainable online success.

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